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Monday, July 26, 2010

West Elm and Pratt Collaborate on Green Collection

I received my Weekly Design Wire from Interior Design Magazine and found this article to be quite interesting........

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Posted By Staff On Monday, July 26, 2010 (12:00 pm)

A furniture line is growing in Brooklyn. Two of the Brooklyn borough’s biggest names, contemporary furniture retailer West Elm and art and design school Pratt Institute, have come together to create a new eco-friendly line of office furniture.

Debuting this month, the Pratt Home Office Collection features a chair, file, unit, wall shelf and accessories set, table lamp, and its pièce de résistance, a clean-lined desk made of Forest Stewardship Council-certified wood.

The collaboration came about when students in the Pratt Design Incubator for Sustainable Innovation, including Alex Binsted, Gregory Buntain, Sally Ann Corn, Evan Dublin, Sara Ebert, Rachel Feeser, Zachary Feltoon, Joseph Kent, Brian Persico, Jason Pfaeffle, Vanessa Robinson, Grace Souky, and David Wright, were tasked with creating furniture using sustainably grown, harvested, and/or recycled materials. They would also need to incorporate FSC-certified woods, steel that was powder-coated rather than painted (making it less toxic), non-toxic glues, water-based stains, and energy-efficient LED lighting rather than traditional bulbs for a light.
“The students had literally just taken off their caps and gowns,” said Debera Johnson, director of the incubator. “We brought them together to work on the West Elm project as they were making the transition from student to professional. It was a remarkable collaboration and the results really show how Pratt has prepared them for their careers.”

“We couldn’t be more thrilled to introduce the Pratt Home Office collection as our latest west elm collaboration,” adds Paulo Kos, director of furniture design at West Elm and lead designer for the Pratt collaboration. “As a Pratt graduate myself, I am especially exited to see that the Pratt designers were innovative in their process and design, and the final result truly embodies our brand principles. The collection is well-designed, affordable, and sustainable.”

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Article taken from dailyfix. -
http://dailyfix.interiordesign.netURL to article: http://dailyfix.interiordesign.net/products/furniture/1760/west-elm-and-pratt-collaborate-on-green-collection

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